A common question I get is:

Which bidding strategy should I use for my Amazon campaigns?

The truth?


There’s no one-size-fits-all.

The right strategy depends entirely on your goals.

Here are 4 Amazon bidding strategies to know before launching your campaign: 👇


1️⃣ Dynamic Down-Only: My go-to. It cuts bids when conversions look slim—great for auto campaigns and keyword testing without burning through your budget.

2️⃣ Dynamic Up & Down: Good for keeping momentum on campaigns with strong sales history. But be warned—this can drive CPCs sky-high. Pro Tip: Avoid combining with placement increases, or your costs will spiral.

3️⃣ Fixed Bidding: Need fast visibility? Lock in your bids. Perfect for product launches or campaigns struggling with impressions. Just be ready to pay for every click, even the ones that won’t convert.

4️⃣ Rule-Based Bidding: Sounds good but often misses the mark. Manual bid management wins every time, especially if you're serious about results.


The right strategy aligns with your goal—cutting costs, building visibility, or scaling fast.


Not sure which approach will drive results?

Let’s connect and get it right.