💡 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗙𝗖𝗠 𝗘𝘃𝗲𝗻𝘁: 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗙𝘂𝘁𝘂𝗿𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀! 🚀

As we wrap up another successful Amazon BFCM event, it’s time to reflect on our experiences and gather insights for upcoming opportunities.

Here are some key learnings:

1. Budget Management is Key: If you're on a tight budget, avoid suggested bids. They can significantly increase your CPC, leading to a drastic impact on ACOS and ROAS.

2. Be Wary of High Recommended Bids: During events like BFCM, Amazon's recommended bids can be quite high. It's essential to remember that while they want us to succeed so they also benefit from increased ad spending.

3. Utilize Hourly Performance Data: Analyze high-performance hourly data to allocate your budget effectively. Focus your spending during peak hours to maximize ROAS.

4. Monitor Competitor Strategies: Keep an eye on competitors' advertising strategies. Understanding their approach can help you adjust your tactics accordingly.

6. Leverage Retargeting: Don’t forget about retargeting campaigns. They can be incredibly effective in converting past visitors into buyers during high-traffic events.

7. Plan Ahead for Inventory Management: Ensure you have adequate inventory to meet demand spikes during events. Stockouts can lead to lost sales and decreased visibility.

8. Stay Updated on Platform Changes: Amazon frequently updates its advertising features and algorithms. Staying informed will help you adapt and optimize your campaigns effectively.

What worked for you this BFCM? Let’s start a conversation and grow together.