Unpacking the Amazon Advantage: Is It Fair for Sellers?

In our recent discussion, we delved into a growing concern for sellers on Amazon. Over the past week, many brands have noticed Amazon Basics dominating non-branded keyword placements, often taking the top Sponsored Brand ad spots. This raises questions about fairness, especially for sellers and account managers who invest significant time and resources to rank for these keywords.

From listing guidelines to ad placements, Amazon seems to operate with a different set of rules for its own brands. While optimizing your product setup, listings, and A+ content remains critical, it's clear that the playing field is anything but level.