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Apr 28, 2025 12:00AM

Amazon Basics dominates prime ad spots, sparking seller concerns. The platform's preferential treatment of its own brands challenges other sellers' ability to compete effectively despite optimization efforts.

Prem Gupta | Link to post

Amazon sellers are increasingly concerned about fairness as Amazon Basics dominates top ad placements, particularly for non-branded keywords.

This trend raises questions for brands that invest heavily in ranking efforts.

Despite best optimization practices, it's evident that Amazon gives its own brands a competitive edge.

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