📦 Custom Bundles Are Out—Here’s What Amazon Sellers Need to Know!

If you’ve been offering product bundles in grocery, pet, baby, health, or beauty categories, heads up: Amazon just dropped a significant policy change. And it’s a game-changer for resellers.

Starting October 14, 2024, only manufacturer-created bundles will be allowed. This means that sellers can no longer mix and match products from different brands or offer custom bundles under a generic or their own brand.

So, what does this mean for resellers?
This is a MASSIVE hit for many third-party sellers who’ve built their business around bundling complementary products. For example, while you can still sell a pre-packaged Frito-Lay variety pack, you can’t create your own bundle with Doritos and Cheetos or throw in non-related items like paper towels.

This new policy may impact those of us who rely on bundling strategies for consumables to stand out and drive sales. This could feel like a door closing for many, but it’s also a push to rethink strategies.

The countdown to compliance is on, with late Q4 as the deadline for removing non-compliant bundles, and 30 days notice will be given before any action is taken.

💡 What should sellers do? If bundling is a big part of their sales strategy, this change could be tough, but it’s also an opportunity to shift focus to staying compliant while finding new ways to serve customers.

What’s your take on this update? Will it change how you approach your product offerings? Let’s chat in the comments👇