🚨Big Change for Amazon Attribution 🚨

Soon you can measure performance through the funnel 🤗

Tracking an awareness type ad with a last-click, direct purchase is bad.

It's why top of funnel ads always "perform" worse than bottom funnel ads.

It's why Sponsored Product ads capture the lion's share of advertising dollars.

Now you'll be able to track the customer conversion journey from top to bottom

And assign sales dollars according to the impact of each ad type.

Helping you more accurately measure the performance of your ad campaigns.

I'm a huge fan of this upcoming roll out.

What are your thoughts?