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Sep 21, 2024 12:00AM

Amazon announces Prime BFD Days for October 8-9. The strategy focuses on Brand Tailored Promotions for specific audiences and Sponsored Display Re-Marketing. These tactics target high-intent customers with lower CPCs and higher conversion potential.

Joshua Rawe | Link to post

🚨 Amazon Announces Prime BFD Days (Oct 8-9) 🚨

Here is our secret strategy to drive sales 👇🏼

1️⃣ Leverage Brand Tailored Promotions for the Right Audiences

▪️Go to Brand Tailored Promotions
▪️Pick audiences that are on the fence,
such as "Cart Abandoners", "Promising Customers", and "At Risk"
▪️Choose your product
▪️Pick a discount %

and then

2️⃣ Drive Traffic via Sponsored Display Re-Marketing

▪️Go to the Campaign Manager
▪️Create a Sponsored Display campaign
▪️Target "views remarketing"
and "purchase remarketing" if you sell consumables
▪️Add a logo, headline, and custom creative for better performance

Why targeting these audiences is your secret weapon this Prime Day:

🎯 High Intent: Close to purchasing. A nudge + discount converts.
💰 Lower CPCs: Cheaper than competing for new visitors.
🕒 Urgency Factor: Prime Day's limited time adds pressure.
🚀 Higher Conversion: Discount + time limited + interest convert better.

BONUS: Make sure your inventory is topped up for Prime Day.

You need to ship asap to get product stocked in time.

What's your plan for Prime Day 2?

Share below! 👇

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