🚨 Amazon Announces Prime BFD Days (Oct 8-9) 🚨
Here is our secret strategy to drive sales 👇🏼
1️⃣ Leverage Brand Tailored Promotions for the Right Audiences
▪️Go to Brand Tailored Promotions
▪️Pick audiences that are on the fence,
such as "Cart Abandoners", "Promising Customers", and "At Risk"
▪️Choose your product
▪️Pick a discount %
and then
2️⃣ Drive Traffic via Sponsored Display Re-Marketing
▪️Go to the Campaign Manager
▪️Create a Sponsored Display campaign
▪️Target "views remarketing"
and "purchase remarketing" if you sell consumables
▪️Add a logo, headline, and custom creative for better performance
Why targeting these audiences is your secret weapon this Prime Day:
🎯 High Intent: Close to purchasing. A nudge + discount converts.
💰 Lower CPCs: Cheaper than competing for new visitors.
🕒 Urgency Factor: Prime Day's limited time adds pressure.
🚀 Higher Conversion: Discount + time limited + interest convert better.
BONUS: Make sure your inventory is topped up for Prime Day.
You need to ship asap to get product stocked in time.
What's your plan for Prime Day 2?
Share below! 👇