Do you develop award-winning campaigns that raise the bar for your advertisers? The Amazon Ads Partners awards celebrate the out-of-the-box thinking and innovation that is driving advertising.

But what makes an award-winning campaign? That is a great question. I looked into this by analyzing all of the winners for the 2023 awards.

👀 Watch the video - https://lnkd.in/eAufgeCT

📰 Read the article - https://lnkd.in/ebUYBSwQ

One common theme throughout all of the campaigns is the importance of data. In today's world, it's critical that agencies and tech providers can connect the dots between the spend and the result. Every finalist and winner could articulate the impact of their campaign with metrics.

As the advertising industry evolves, so too do the methods by which we measure success. Amazon Marketing Cloud is a critical measurement tool that brands can use to understand the impact of their marketing dollars across the shopper journey and the media landscape.

If you are an Amazon Ads partner and want to learn more about AMC, tune in for a deep dive with David Raymond to learn the unique benefits of using Amazon Marketing Cloud for audience planning and execution. This webinar is December 14 at 5:00 PM CET/11:00 AM EST/8:00 AM PST: https://lnkd.in/ecTwMUgz.

Once again, congratulations to all of the winners: Ad Advance, Global Overview, Adbrew, Lab 916, Venture Forge, O3M Directional Marketing, PODEAN, Xmars, VMLY&R COMMERCE, Stackline, iProspect Spain.