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Feb 03, 2025 12:00AM

Amazon Ads introduces Brand+, an AI-powered optimization tool for brand awareness campaigns through Amazon DSP. The solution combines advertiser and Amazon signals to deliver targeted video ads across premium inventory, featuring automated setup and transparent reporting. Available in open beta, early adopters report significant performance improvements including 11% sales increase.

Jeffrey Cohen | Link to post

NEW PRODUCT ANNOUNCEMENT: Amazon Ads launches Brand+ in beta for the Amazon DSP, an industry first AI-driven optimization capability for brand awareness campaigns

Today at the IAB Show, Amazon Ads unveiled Brand+, a game-changing AI-driven capability that's set to revolutionize streaming TV and online video advertising.

What was released:
Brand+ is now available in open beta through Amazon DSP. Brand+ is an industry-first AI-powered video advertising solution that combines advertiser and Amazon's unique signals to deliver ads to high-potential customers across premium inventory, optimizing brand awareness and driving improved business outcomes.

What does it mean:
Increase the effectiveness of your video awareness advertising with Amazon DSP's Brand+ which combines your conversion signals with Amazon's unique shopping and entertainment signals to deliver ads to users most likely to engage with your brand over time. AI-powered campaigns ensure your brand messaging reaches the right audiences, building familiarity and driving stronger results across the customer journey. Its automated setup, customizable brand safety controls, and transparent reporting make Brand+ simple to set up and manage while increasing advertising efficiency.

Why should you care:
1. Precision targeting: Brand+ helps you reach the right customers at the right time, increasing the efficiency of your ad spend.
2. Full-funnel optimization: The seamless integration with Performance+ ensures your brand awareness efforts translate into tangible business outcomes.
3. Ease of use: Create Brand+ campaigns in as few as four clicks, with flexible optimization controls and transparent reporting.
4. Proven results: Early adopters have seen significant improvements, with one shoe retailer reporting an 11% increase in sales and a 70% boost in another key metric.

Personally, I'm excited about the potential of Brand+ to transform TV advertising into performance marketing while maintaining full control and transparency. This could be a game-changer for brands looking to maximize their ROI across the entire customer journey.

Want to check it out? Brand+ is currently in open beta with general availability coming this spring. You can learn more at https://ads.amazon.com/

What are your thoughts on this new capability? How do you see it impacting your advertising strategies? Let's discuss in the comments!

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