New Product Release: Amazon Ads Launches Amazon Retail Ad Service (Beta)!

Today at CES, Amazon Ads’ introduced a new service that's already generating a lot of buzz in the media. Amazon Retail Ad Service is a new offering that enables online retailers to enhance their shopping experience by displaying relevant product ads on their websites and apps, while also allowing advertisers to easily manage campaigns across multiple retail media networks through the Amazon Ads console. This service leverages Amazon's proven ad-tech expertise to help retailers improve customer experiences, connect advertisers with more customers, and simplify campaign management across different retail platforms.

Here's what you need to know:
🛍️ Enhances shopping experiences with contextually relevant ads
🎯 Leverages Amazon's two decades of ad-tech expertise
🔒 Powered by AWS for top-notch security and data privacy
🌐 Connects retailers with Amazon's vast advertiser network
📊 Provides streamlined campaign management and reporting

Key benefits:
• For Retailers: Improve customer experience and drive sales
• For Advertisers: Reach new customers across multiple stores (even without selling on Amazon!)
• For Shoppers: Discover relevant products more easily

Want to check it out? Amazon retail Ad Service is already in beta with retailers like Weee!, Oriental Trading Company, A Berkshire Hathaway Company and iHerb, LLC, with more joining soon. "This innovative solution allows us to deliver more relevant and personalized ads to our shoppers, enhancing their experience while driving stronger engagement and conversions," says Neil Folgate, SVP of Global Marketing at iHerb.

Want to learn how to get your tech or brands integrated into Amazon Retail Ad Service? Let me know or contact your PDM.
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