Global scale doesn’t mean one-size-fits-all.

Amazon Ads just announced the launch of Sponsored Ads and Stores in Ireland, bringing the total number of supported markets to 20+. So, what does it take to translate advertising success from one region to another?

At a high level, our market expansion approach is data-led and locally tailored. Here’s an example:

We’ve partnered with a growing baby and beauty brand for the past four years. Most recently, we supported their expansion from North America into several international Amazon marketplaces - including the UK, India, Australia, and Singapore.

Each market came with its own nuances: different languages, search terminology (“nappies” vs. “diapers”), shopper behaviors, and product preferences.

Using tools like Brand Analytics and Search Query Performance Reports, we mapped high-performing products and search behaviors across regions.

Then, we customized keyword strategies, creative, and campaign structure to align with local market conditions.

The results:
- UK: +1000% lift in both Total and Ad Sales
- India: +568% Total Sales, +367% Ad Sales
- Australia: +233% Total Sales

If this brand chooses to expand into Ireland next, we already have a scalable, proven framework in place to drive results.

Shoutout to Nicole Bauer for leading this expansion and delivering measurable global impact.