Amazon has just released an update in the Business Reports section, and I have to say—I LOVE IT! 🔥

Now, within the Sales Dashboard, Amazon has introduced Deep Dive Segments to help sellers quickly analyze product performance. There are three key tabs:

✅ Products with Declining Sales
✅ Products with Increasing Sales
✅ Declining Traffic Products

This is a great for identifying trends.

But my favorite part?

In ASIN report, clicking on any Child ASIN now opens a dedicated deep dive window for that ASIN!

Now, you can view daily performance charts—a simple yet powerful feature! Previously, we never had access to ASIN performance over a selected time frame, making this a much-needed improvement

This is something sellers have been waiting for, and it’s finally here! While third-party tools have provided similar insights, it’s exciting to see Amazon now offering this natively.

What other features are you hoping Amazon will add next?