👉 Amazon has launched Sponsored ads in Rufus-related placements

This is a good win for ads since Rufus integrates deeply personalized recommendations for shoppers. Opening Sponsored Ads placements here could drive higher engagement because of :

- Relevant Audience Targeting: Rufus is already fine-tuned to individual preferences. Ads placed in this space are likely to appear in front of highly relevant audiences.

- Top-of-Funnel and Cross-Selling Opportunities: As it's conversation-based, it could enable product ads to engage customers early in their journey or even cross-sell related products.

- Increased visibility

However, as of now, campaign reports won't include Rufus-related data, which is much needed for optimising ads, adjusting bids, and refining placements.