Have you seen the Search this page link on Amazon PDPs?
Noticing a simple new link on US Amazon desktop PDPs that appears to be to increase awareness and/or trial of Rufus GenAI Shopping Assistant.
It is located near the Ratings and Reviews visual portion on the PDP underneath the title. It merely is a link that says "Search this page". When you click on it, the link moves you down automatically on the same PDP to a Rufus experience with Ratings and Reviews just below that. See images below.
This feels like the early days of Brand Store links where most consumers did not know you needed to click on that link to get to an Amazon Brand Store, but evolved over time to say "Visit the "Brand" Store".
Search this page might generate more curious clicks at this point than the more intuitive Ask Rufus for Help potential wording for the link.
Only on desktop since mobile has the Rufus icon at the bottom right of the page already at all times.
Does anyone else have thoughts on this Search this page link?