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Dec 14, 2024 12:00AM

Amazon adds Rufus AI assistant directly to product pages with ready-made questions. This integration serves as both a customer shopping guide and a signal for sellers to optimize their listings for Rufus compatibility. Recent optimization strategies shared by Kevin King offer sellers new approaches to adapt to this feature.

Mansour Norouzi | Link to post

Amazon Rufus Everywhere!

Now, they’re integrating Rufus questions directly on Product Detail Pages, with ready-to-use questions for customers.

As a customer, I love this addition—it’s like having your own personal shopping assistant guiding you through the journey.

As a seller, it’s a reminder for all of us to re-evaluate our listings and rethink optimization strategies to be Rufus optimized.

Just a few days ago, Kevin King shared a great hack for listing optimization tailored for Rufus—it’s definitely worth checking out. (I loved it!) 👉 Check the comment section for the link to his post.

How would YOU optimize your listings for Rufus to make the most of this feature? 👇
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