Amazon has updated the Voice of the Customer dashboard to include Return Rate and Star Rating metrics. These additions enable sellers to better manage the customer experience by proactively monitoring feedback, identifying potential issues, and taking prompt actions to resolve them.

Key Features of the Updated Dashboard:

🔹 Return Rate – Tracks the overall percentage of returns initiated over the past 12 months. This metric allows you to quickly identify your most returned items and make informed decisions to improve product performance and reduce returns.

🔹 Star Rating – Displays your products' star ratings as shown on Amazon product detail pages. With all relevant data consolidated in one place, you can efficiently analyze performance and identify areas for improvement.

These updates give sellers deeper insights into product performance and customer satisfaction, helping them make data-driven decisions to enhance their offerings and boost customer trust.