Not all Amazon A+ Content is created equal.
Here is a great way to avoid making trash A+ content: 👇
→ Focus on Visual Appeal
⤷ If it looks like a 90s PowerPoint, expect 90s-level conversions.
→ Use Compelling Imagery
⤷ Your product deserves better than generic, forgettable shots.
→ Optimize Layout and Design
⤷ Balance your visuals, or balance your expectations.
→ Craft Persuasive Content
⤷ Tell them why they need it—fast. Fluff? For pillows, not your copy.
→ Tell Your Brand Story
⤷ Share what makes you different, or fade into the noise.
→ Optimize for Conversions
⤷ Design without conversions is just expensive decoration.
→ Follow Amazon’s Guidelines
⤷ Play smart, not rogue.
What steps are you taking to make your content stand out and convert?
If you have no plan, go chat with some of my friends who know what they are doing when it comes to compelling & converting A+ content:
✔ Daniela Anavitarte Bolzmann ⚡
✔ Jon Derkits
✔ Rafael Veloz
✔ Steven Pope
✔ Mina Elias
✔ Will Haire
✔ Corey D. Brown
✔ Hannah Lyss Tampioc
If I know you and you do A+, just ping me here because I have THE BIGGEST LINKEDIN DIRECTORY LIST coming tomorrow.