ALT text.

Are you using it for SEO on Amazon?

If not, you should.
⤷ Why?

1. It ranks for SEO.
2. It helps rank for any common typos.
3. It helps rank for Spanish ways people search.

I am not a monster fan of a brand story module being a real "conversion" tool on Amazon - but it IS a needed tool to be able to stand out as a brand.

That being said, make the most of the real estate that you are given on your PDP with things like ALT text, merchandising, explaining why you are better etc.

I AM a big fan of making more with what you have.
⤷ And this is a great way to do that.

So are you using ALT text strategically? Comment 🍕 if you are.