How We Help Brands with AI Video Creation for SBV and SDV Campaigns
➡️Through continuous experimentation with AI video creation tools such as Sora, Vertex, and final editing in Canva and CapCut (including overlay text and branding), we have unlocked immense potential for Account Managers.
➡️Your AMs can now create video ads for your brand without needing any assistance from your team. We don’t even require lifestyle images. Over the past few weeks, we have created video ads for several clients, and they were surprised by both the quality and the engagement these videos generated.
➡️We follow a storyboard-based approach across brands to streamline the entire video creation process. Below is a sample storyboard:
Segment 1 (0–5s)
Movement: The camera slowly pulls out from the foot of the bed, gradually revealing the full width and presence of the mattress in its room setting. This outward pan allows viewers to take in the vast scale of the bed.
Direction: From the foot of the bed, moving backward and slightly right.
Lighting: Soft daylight, from the left side.
Angle: Eye level, slight downward tilt.
Shot Type: Wide
Segment 2 (5–10s)
Movement: The camera glides along the bed’s edge, capturing both individuals lounging comfortably with visible mattress space between them. This side-tracking movement gives a natural sense of width and ease.
Direction: Left to right across the mattress.
Lighting: Bright daylight, from the left.
Angle: Bed height, side view.
Shot Type: Medium
Segment 3 (10–15s)
Movement: A gentle tilt and slight push-in, keeping the energy dynamic and focusing on their joyful entrance into the frame.
Direction: Tilt down-up, slight push-in.
Lighting: Bright, soft daylight.
Angle: Slight high angle.
Shot Type: Wide to medium
Segment 4 (15–20s)
Movement: The camera slowly drifts backward, pulling away from the now-settled family to create a serene, end-of-day feeling. This retreat adds a sense of closure and restfulness.
Direction: Pulling straight back with a slight upward tilt.
Lighting: Soft daylight
Angle: Eye level
Shot Type: Zoom out
➡️Based on our experience, shorter videos around 15 seconds tend to have higher engagement, unmute rates, and complete view rates.