Why 90% of Amazon sellers will be bankrupt by 2027.

It's called "ad cannibalization".

When your ads steal from each other and waste your marketing budget.

This isn't just a minor issue.
⤷ It's a profit killer.

Here's why:

1. You're wasting ad spend on clicks that don't convert.
2. Ad cannibalization reduces the profitability of your campaigns.
3. Skewed performance metrics lead to wrong strategic decisions.
4. Brand erosion, your ads are not unique and lose traction.
5. Difficulty in organic growth, your sales are not scaling.

To avoid possible business failure avoid ad cannibalization by:

- Use PickFu SERP Click Tests to see where clicks are
- Separate campaigns for similar products
- Exact match keywords
- Negative keywords
- Quality over quantity in ad campaigns

Remember, reduced ad cannibalization leads to higher profits, better performance, increased organic growth, and a happier business owner.