Tested Strategy to Boost CVR and Drive Incremental Sales

We use this every quarter and before major sales events.

1️⃣Download Your Search Term Report
✅Find all non-brand keywords with an ACOS lower than your account/target ACOS.
✅Save these keywords — this is List 1.

2️⃣Download the Search Term Impression Share Report
✅Identify non-brand keywords with less than 25% impression share.
✅Save these keywords — this is List 2.

3️⃣Find the Overlap
✅Look for keywords common to both List 1 and List 2.
✅These are your high-converting, low-impression share keywords.

4️⃣Launch Targeted Campaigns
✅Create new campaigns using these keywords (10-15 per campaign).
✅Track for one week and gradually increase the budget based on performance.

Following this strategy consistently can improve CVR and drive incremental sales.