How a Simple Strategy Achieved Significant Rank Improvement in Just 30 Days

Here’s how we helped a product achieve a significant organic rank improvement and a 209% sales increase in just 30 days:

📈 Key Highlights in just 30 days:

■ Keywords ranking in the top 10 grew from 8 (90k search volume) to 23 (206k search volume).
■ Revenue: Up by 97% year-over-year.
■ Profit: Up by an incredible 218% compared to the same period last year.

Here’s the simple but effective strategy we followed:

1️⃣ Competitive Pricing:
Adjusting the pricing to make it more competitive had the biggest impact on our results.

2️⃣ Keyword Coverage:

➤ Conducted a detailed search term analysis to identify gaps.
➤ Ensured all relevant, high-converting keywords were targeted effectively, leaving no gaps in coverage.
➤ If a search term was not being targeted at all, we ensured it was targeted using exact match. Additionally, we made sure to target all search terms that generate sales in phrase match, regardless of whether they were already being targeted in exact match.

3️⃣ Amazon Keyword Group Targeting:
Leveraged Amazon’s keyword group targeting for additional keyword opportunities, which brought in a significant number of sales. Do not underestimate this one.

4️⃣ Simple Campaign Structure:
• No grouping based on root keywords.
• Keywords were grouped by search volume: either in single-keyword campaigns or a few keywords in the same campaign.

This straightforward yet impactful approach allowed us to gain traction quickly without overcomplicating the setup. Results speak louder than words, and in this case, simplicity proved to be incredibly effective.

💡 Takeaway:
You don’t need overly complex strategies to see massive results. A sharp focus on pricing, keyword targeting, and leveraging the right tools can make all the difference.