How We Boosted Amazon Store Traffic by 239% Using A+ Content and Subpages
Last year, we wanted to experiment with the utilization of A+ pages, and during our research, we found that only 20%–30% of customers scroll down to view A+ content on product detail pages. To validate this, we used third-party software to track A+ view rates for a specific brand and product line. The results were surprising, only 8%–10% of visitors engaged with A+ content.
This indicates that customers do not prioritize A+ content when making purchase decisions. However, that doesn’t mean you should stop using A+ content, it still plays a crucial role in enhancing brand perception and conversion rates.
Applying these insights, we decided to experiment with store subpages. We repurposed A+ content to create multiple subpages for specific products and tested this strategy on a smaller account generating $120K in monthly revenue. The store went live in mid-November. Since this account primarily sells accessories and does not experience strong seasonality, it provided a stable testing environment.
➡️Strategy & Campaign Execution
To drive traffic to these store pages, we launched various Sponsored Brands and Sponsored Brands Video campaigns, setting the landing pages as substore pages for targeted products.
➡️Results & Key Insights
✅Increase in Visitors
👉Before the experiment: 28 visitors/day
👉After implementation: 95 visitors/day
👉239% increase in traffic
✅Dwell Time Reduction
👉Before: 49.45 seconds
👉After: 31.74 seconds
👉This suggests that dedicated substore pages focusing on a single product help customers make faster purchasing decisions. In contrast, a general store page with multiple products requires more browsing, which can slow decision-making.
✅Campaign Performance
👉We ran 9 Sponsored Brands campaigns (3 SB, 6 SBV)
👉Average daily budget: $7 (scaled based on performance)
👉Campaign period: Nov 14 – Present
👉Total Sales: $9,865.84
👉Total Spend: $2,535.04
👉ROAS: 3.89 (best SB campaign performance for this account)
➡️Takeaways
Amazon’s algorithms are constantly evolving, and profitability is becoming more challenging. To stay ahead, you need to continuously experiment with new strategies—some will work, some won’t. The key is to maximize resources efficiently and find new ways to drive revenue profitably.
By leveraging store subpages alongside A+ content, you can create highly targeted landing pages that improve traffic, engagement, and ultimately, conversions.
