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Oct 11, 2024 12:00AM

A 24% sales increase was achieved through strategic PPC optimization, content overhaul, and inventory management. These proven tactics drove immediate results and laid the foundation for sustainable Amazon growth.

Joshua Rawe | Link to post

24% Sales Increase for a Client by Month #2

Here's how we delivered

1. Optimize PPC
- Shift budget to high performing campaigns
- Kill underperforming keywords
- Add new campaigns to capture newly identified niche audience segments

-> ROAS up 1.1 points

2. Overhaul Stale Listing Content
- Prioritize top 20% of SKUs for maximum impact to revenue
- Rebuilt listings from the ground up

-> 1-2x increase in CVR for top listings

3. Get the Right Products in Stock
- Used our forecasting software to clean up inventory
- Create discounts to reduce excess and aged inventory

-> 96.9% in stock rate
-> 0.00% stranded inventory
-> 0.00% Excess inventory

TAKEAWAY
As a head of ecommerce, you know the pressure to show quick wins.

Sustainable Amazon growth isn't about quick fixes.

It's about applying proven strategies consistently and adapting quickly to marketplace changes.

This approach not only drives immediate results but sets the foundation for long-term success.

No magic tricks. No smoke and mirrors. Just smart Amazon strategy.

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