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By Jake Martin | Amazon Advertising · January 20, 2026 · Curated by George's Blog
Have you checked out
Amazon
's Brand Store Quality dashboard yet?
It shows you how your store dwell time and sales compare to your peer group (brands with similar ASPs and product sales within the category).
The Quality Rating you get is based on the number of
Amazon
recommended actions you've taken to improve your store.
Amazon says that stores with a high Quality Rating can see up to 39% more sales than medium quality ones, so it's worth reviewing.
What are common recommended actions?
It's adding things like:
- shoppable images (an interactive image that lets you add to cart)
- text tiles linked to product pages/sub-pages
- product grids
- best-selling product tiles
If you want to review your own store recommendations, it's under Brand Content > Brand Stores > See Insights in the ad console.