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By Oliver Bradley · April 3, 2025 · Curated by George's Blog
DON'T BE A DESKTOP HERO...BE A MOBILE HERO!The vast majority of so-called "Hero images" I see on retailers are "Desktop Heroes". Why? They simply don't meet the GS1 criteria to be called "mobile ready" hero images, starting with over 80% of them failing at least one of the two accessibility tests - Contrast or Clarity...or both.With both traffic and transactions for digital commerce being mobile-first I think I know why we're stuck in the past. a) Brands approve content on laptopsb) Brands are not using the basic Contrast & Clarity tests on their heroes.We can help! We've created a bulk APCA contrast tester. Give me a shout if you want a quick demo. hashtag#UX hashtag#MobileReady