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By Oliver Bradley · September 14, 2025 · Curated by George's Blog
Magnum isn’t just indulgence on a stick; it’s also indulgence on a screen.
When Unilever first rolled out its now-iconic mobile-ready hero images in 2015, Magnum was the poster child, smashing A/B tests with a jaw-dropping 24% uplift and setting the standard that the rest of the category scrambled to follow.
Fast forward to today, and those silky brown-and-gold packs have just strutted their way through Neem Consulting’s brand new RHINO bulk accessibility tester with flying colours.
We’re talking double gold medals here:
The Cambridge University Visual Clarity Test &
The tough-love APCA WCAG 3 Contrast test.
Both passed with room to spare, surpassing AA accessibility, proving that beauty, legibility, and compliance can all coexist harmoniously in the same pixel-perfect hero image.
Why does that matter?
Because in e-commerce, you’ve got 1.7 seconds in fast scroll to hook a shopper, and Magnum’s heroes don’t just whisper clarity, they shout it in high definition, all while meeting rigorous accessibility standards that future-proof the brand against both regulation and reputation risk.
Think of it as pleasure with purpose:
Instantly shoppable, truly unmissable and proven to pass RHINO.
Are your heroes as good? Use RHINO from Neem to check.