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By Martin Heubel · July 29, 2025 · Curated by George's Blog
If Temu cannot compete on price, does it have a future in the US?
It’s a price war nobody is talking about:
Just days after Target announced it will no longer price match Amazon in the US, several brands have shut down their Temu storefronts. Others are asking Temu outright not to undercut #Amazon’s prices.
🥊 It shows just how fierce the fight for shopper attention has become:
If vendors or sellers offer cheaper prices elsewhere, they risk losing Amazon’s Buy Box. With Vendor Managers requesting cost and matching support.
Amazon says these compensation payments are voluntary. But how voluntary is a payment if your sales performance depends on it?
Thanks to the Financial Times for including my two cents.
Read the article here: https://on.ft.com/4o8EWGJ
#amazonnews #amazonvendor