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By Noah Wickham · September 14, 2025 · Curated by George's Blog
Amazon Ads has been on a feature release spree
They just said "AMC For All!"
Amazon Marketing Cloud was previously locked behind massive spend thresholds
Only the big players could access the clean room data that shows true attribution across touchpoints
Now it's available to everyone
You can finally see the full customer journey regardless of size
Not just last-click attribution that makes retargeting look like magic and brand campaigns look worthless
Real multi-touch attribution showing how awareness campaigns feed consideration campaigns that feed conversion campaigns
Most agencies have been flying blind on attribution
Making budget allocation decisions based on incomplete data
Ones(like us) who had access used it as a competitive advantage
Combined with all the other features Amazon's been rolling out - better automation, improved targeting, enhanced reporting - the platform is actually becoming sophisticated enough to compete with Google and Meta on data quality
Finally having the attribution data needed to make intelligent cross-campaign decisions
Free to all!
About time Amazon caught up to what advertisers actually need