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By Noah Wickham · September 11, 2025 · Curated by George's Blog
Amazon launched a new Profit Analytics Dashboard
And I don't trust it for a second
Here's why: Amazon wants access to your complete cost structure, supplier pricing, all advertising data, and logistics costs
Small price for a cool profit dashboard, right?
What they're really building is a competitive intelligence goldmine.
Think about what you're handing over:
• Off-Amazon Analytics
• Competitor Advertising Data
• Manufacturing costs
• Supplier relationships
• True profit margins
• Cost breakdowns by SKU
Amazon already knows your sales data, inventory levels, and customer behavior
They even just guesstimate what your manufacture cost is
Now they want the missing piece - your off Amazon data
"Oh but Noah, Amazon doesn't care and doesn't launch competing products anymore!"
Bullshit
I can name several software that do this exact thing like MerchantSpring and sellerboard
Both of which I trust way more than Amazon with that data
This is the same company that's been accused of using seller data to develop private label products for years
Now they want sellers to voluntarily provide even more detailed competitive intelligence
The dashboard might genuinely help with profit analysis. But at what long-term cost?
Most sellers will use it because it's convenient and integrated. Amazon is counting on that.
I'll stick with third-party analytics tools that don't have conflicts of interest with my business success