Another AI commerce protocol? I admit that may have been my first thought when I
By Jasondelrey · November 13, 2026 · Curated by George's Blog
Another AI commerce protocol? I admit that may have been my first thought when I heard of the Personal Agent Protocol, dubbed Poppy, announced by Meta, Sierra and others about a month ago.
So I asked Bret Taylor, Sierra's CEO and OpenAI's board chair, why he thinks it's so needed.
I had a few other questions, too, especially given what's happened since Meta launched its Muse personal AI agent. Amazon blocked Muse of course, and eBay appears to have done the same. Walmart, meanwhile, has taken a more welcoming approach...with ground rules.
Taylor's argument is that businesses need more options than simply allowing or blocking outside agents. Poppy would give agents a standard way to identify themselves and businesses more control over what those agents can do.
We also talked about how Poppy came together, how to balance what consumers want with what businesses will permit, and why Taylor believes retailers should still bother building their own AI agents.
Full interview for subscribers in this week's The Aisle below. As always, I'd love to hear what you think.
https://lnkd.in/e48ARv9f