It's been a wild 10 months since I launched The Aisle shortly before Thanksgivin
By Jasondelrey · September 26, 2026 · Curated by George's Blog
It's been a wild 10 months since I launched The Aisle shortly before Thanksgiving last year.
Along the way, there have been a lot of cool firsts:
*The first conference badge with The Aisle printed under my name (Ok kinda lame but cool to me!)
* The first paid subscriptions that rolled in from people I've never talked to or met
* The first time I repped the publication on TV
But the most rewarding first by far was my first subscriber party last week. The room was filled with so many talented and kind people who are building, marketing, or investing in new, innovative things at the intersection of AI and commerce. And I take seriously the trust they've all put in me and my reporting to help them stay current and level-headed during these wild times.
Thanks to everyone who came out and for all the great feedback--both the pure praise and the constructive critiques--that you gave me. I took notes on it all.
And the biggest thanks to the M13 team including W. Christine Choi, Brent Murri, and Abby Weisman for hosting with me. Couldn't have done it without you all.
More subscriber parties coming to your cities in the coming months. And if you've like to help me throw one, please do reach out!
Photo credits for most: Elijah Bland