More clients. More employees. More services. More revenue ... But does any of th
By Elevate The Amazon Agency Accelerator · November 13, 2026 · Curated by George's Blog
More clients. More employees. More services. More revenue ...
But does any of that necessarily mean you're building a better Amazon agency?
This week's Amazon Agency Brief explores a question I think more agency founders should be asking: What kind of business are you actually trying to build?
With perspectives from Ramesh Krishnamurthy (KOMERZ), Robert Prime (MrPrime) and Robin Hunt (Agora Labs), we explore the choices between growth, profitability, specialisation and building long-term value.
As AI changes the economics of agency delivery, those decisions are becoming increasingly important.
Not every agency needs to get bigger. Some need to become more focused, more profitable or simply less dependent on their founder.
A question for agency owners: If you were starting again tomorrow, would you build the same business?
Interested to hear your thoughts below. 👇