AI can help prepare your next negotiating response. It can’t decide what your bu
By Elevate The Amazon Agency Accelerator · October 27, 2026 · Curated by George's Blog
AI can help prepare your next negotiating response. It can’t decide what your business should be willing to give up.
That takes a clear view of margins, cash, wider commercial priorities and where you’re prepared to say no.
In the latest Amazon Agency Brief, former Amazonian Matt Redfearn and Ant Finch, with 16 years negotiating with Amazon, explore what good preparation looks like as negotiations become more automated.
For agency owners, the question is simple: are you helping clients respond to Amazon’s requests, or establish their own position before those requests arrive?
Read the edition below.