Another major milestone for those interested in Agentic Commerce. Several months
By Jasongoldberg · November 11, 2026 · Curated by George's Blog
Another major milestone for those interested in Agentic Commerce.
Several months ago, I wrote about Google adding “AI Performance Insights” to Google Merchant Center. This gives brands first-party data about how they are showing up in Google’s AI surfaces, along with the prompts real users are using to find them.
Today, OpenAI announced Business Hub for brands on ChatGPT: https://lnkd.in/dKe7gVDP For example, it lets you see your top five discovery topics on the platform. We now have real user data from two important agentic surfaces.
Neither system provides the granular data we would really like, but both are useful. If you have implemented any kind of GEO tactic, you are probably relying mostly on synthetic prompts. You should subscribe to both tools and use the real user data to guide your synthetic prompts.
If you want a more complete picture, you should probably also subscribe to one or more large user panels. Right now, that is the only way to get insight into important surfaces such as Amazon Alexa for Shopping and Walmart’s Sparky. Hopefully, these platforms will add AI insights for brands as well.
It’s an exciting time to be in this space.