Huge News!
By jasongoldberg · September 18, 2026 · Curated by George's Blog
Huge News!
If you’re a brand and are concerned about how you show up on AI surfaces (OpenAI, Google, Alexa for shopping, etc…). You likely have subscribed to a tool and initiated an Answer Engine Optimization (AEO/GEO) process. That tool is almost certainly using synthetic prompts (not real user data).
Synthetic prompts can be a valuable tool, but they have major limitations as well.
Google has just added “AI Performance Insights” to Merchant Center. Giving access to real data about how products perform on Google’s AI surfaces. This is one of the first real user data sets brands will have access to about how their products show up on AI surfaces. I highly recommend you dig in. I’d be using this data to inform your synthetic prompts.