I rode Mr. Toad’s Wild Ride a record 8 times last week. Somewhere around ride 6,
By Cjhaugen · November 11, 2026 · Curated by George's Blog
I rode Mr. Toad’s Wild Ride a record 8 times last week. Somewhere around ride 6, it started to feel familiar, and not just because it’s my favorite ride in the park.
I just got back from Disneyland, and on my first night there, we closed that ride down as the final riders. Never got to do that before!
If you’ve never been on it, it’s absolute chaos. Sharp corners. Crashing through walls. Dodging oncoming trains.
Sound like a time of year coming up? Black Friday / Cyber Monday, perhaps?
During BFCM, everything moves at wild speed. One hour your PPC campaigns are hitting record sales. The next, a competitor spikes bids, a Lightning Deal goes live, campaigns cap out, or an inventory alert hits. It feels like you’re steering a runaway car.
The brands that win during tentpole events don’t panic at the twists. They stay strapped in, keep their hands on the wheel, and adjust in real time, all while quoting the lines along the way.
How to mitigate the mania: Set expectations before the ride starts. Talk with your team and clients now about what’s normal for BFCM. CPCs will climb. ROAS may swing hour to hour. When everyone knows the twists are coming, a sharp turn feels like part of the ride, not a crash.
“Come along! Hop up here! We’ll go for a jolly ride! The open road! The dusty highway! Come! I’ll show you the world! Travel! Change! Excitement!”
#amazonads #retailmedia #bfcm #btr #btrmedia