Retail veterans Sri Rajagopalan and Peter V.S. Bond are turning their podcast, T
By Adweek · November 10, 2026 · Curated by George's Blog
Retail veterans Sri Rajagopalan and Peter V.S. Bond are turning their podcast, The CPG Guys, into a larger platform for commerce executives.
Since starting in 2020, they have interviewed executives from Walmart, Pernod Ricard, Ibotta, and other brands, retailers, and vendors, and built almost 50,000 LinkedIn followers.
They are acquiring two executive share groups from Ken Coogan's CooganPartners, which bring together 15 to 20 non-competing executives twice a year, and are launching a Substack newsletter and a second podcast, On the Rise, focused on grocery startups with under $25 billion in annual revenue.
The pair also make introductions for brands and retailers and speak at CPG sales meetings, and more than half of their 56 yearly episodes are paid opportunities for retailers or service providers.
"The best way for us to give back to the industry we’ve grown up in is to create a voice for founders," Rajagopalan said.
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