The store shouldn’t enter the media conversation after the tentpole campaign is
By Adweek · October 29, 2026 · Curated by George's Blog
The store shouldn’t enter the media conversation after the tentpole campaign is already built. Marlow Nickell, co-founder and CEO, Grocery TV shares how including in-store media from the start gives brand and national media teams another way to advance campaign objectives, connecting relevant creative with shoppers preparing for the moments the campaign celebrates. #sponsored