From dinners to conversations, it seems all we keep talking about is how AI is s
By Dianamelencio · November 7, 2026 · Curated by George's Blog
From dinners to conversations, it seems all we keep talking about is how AI is shaping our personal and business lives. What does it mean for retail? Brands?What do teams look like now, and how big (or rather, how small) should they be?
Last year we wrote that it takes $15–25M to build an (acquirable) consumer brand to $100M. That money goes to three places: inventory, marketing, and team. Brands spend 30–50% of sales on marketing just to learn what message lands. AI is coming for two of those three. So does the number come down? Or does it just get spent differently?
That’s what I’ll be thinking about on stage at the Beauty Independent Dealmaker Summit in London.
In town Nov 9–13? Would love to connect.