We vastly underestimate the power of a good tagline I wonder if you could ever p
By Uncensoredcmo · November 7, 2026 · Curated by George's Blog
We vastly underestimate the power of a good tagline
I wonder if you could ever place a value on one?
How much has 'Just Do It' been worth for Nike over the past decades?
How many roadside recoveries did the AA do because they were the '4th Emergency Service'
How many breaks have people enjoyed because of 'Have a break. Have a Kit Kat'
They appear simple but in reality are anything but that
Kory Marchisotto and I discussed this on the latest episode of Uncensored Renegades
She describes this as the art of strategic distillation
Being able to say in a little as 3 words the essence of your brand is a very hard thing to do and why we should probably give a lot more credit to copywriters
Our brains our lazy and the easier we make it for people to remember us when they are thinking about buying is the core job of the marketer
Should more brands be invented taglines?
What is your favourite tagline of all time
Drop me some example below
To hear Kory and I discuss this and also the simple leadership framework that went viral with over 3 million views just head over here
Apple
https://lnkd.in/ehEdS4EM
Spotify
https://lnkd.in/eHQQphMT