I spent about fifteen years on the brand side before I started doing this. A few
By Antfinch · November 5, 2026 · Curated by George's Blog
I spent about fifteen years on the brand side before I started doing this. A few things I'd tell my younger self, if he'd listen (he wouldn't, he was very sure of himself).
Read the invoices, not just the dashboard. The dashboard tells you what sold. The invoices tell you what you kept.
Your VM isn't your friend or your enemy. They've got targets too. Find out what they are.
Don't save every ask for the AVN. You're allowed to ask for things the rest of the year.
The warehouse team know more about your Amazon problems than anyone in commercial. Buy them a coffee. Buy them several.
A deal that grows sales and loses money is still a bad deal, however good the graph looks.
None of it's clever. It just took me a long time to properly learn.
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🚀 I help Amazon vendors fix the issues that slow sales and kill margin.