Black Friday is just 23 days away & most holiday plans still treat DSP and searc
By Melissaburdick · November 5, 2026 · Curated by George's Blog
Black Friday is just 23 days away & most holiday plans still treat DSP and search like two different businesses. Separate budgets. Separate teams. Separate reports.
But we all know: shoppers don’t shop that way. They see a DSP ad, search a few days later & buy when the moment hits.
Our Q3 Benchmark data points the same direction: Amazon DSP Display average daily spend was up 10% YoY & new-to-brand sales were up 8%, as brands work to reach shoppers earlier in the journey.
So next Tuesday, Nov 10, Jocelyn Jeffries is sitting down with our partners at Tinuiti to talk about what to do with that now, while there’s still time to test & move budget before peak. What they'll get into:
→ How DSP & search should work together in the last weeks of Q4
→ What AMC shows about the searches & purchases that follow a DSP ad, and when to shift budget
→ Why DSP creates the demand search converts (and how search data sharpens DSP audiences & creative)
→ A Tinuiti client case study going from AMC insights to in-flight decisions
Pacvue will be joined by Joe O’Connor & Ken Magner from Tinuiti. 9am PST / 12pm EST.
If you’re still figuring out where DSP fits in your Q4, this is the hour to be in. Link in the comments.