Last week, we held our second Pacvue Hackathon in Tokyo in partnership with Amaz
By Melissaburdick · November 14, 2026 · Curated by George's Blog
Last week, we held our second Pacvue Hackathon in Tokyo in partnership with Amazon Ads. With AI changing the landscape of our industry, we wanted to give our agency partners the chance to explore how agents and MCP factor into ecommerce optimization.
All teams produced incredible work: deep, meaningful insights, custom dashboards, campaigns managed against external data sets, and qualitative data combined with quantitative data to make agents true members of the team.
This year, CyberAgent, Inc. came away with the Best Project Award, and the event was a win for the entire Japan market, with nearly 100 practitioners gathering to learn!