October sales across the brands we've managed for more than a year were up 9.4%
By Liran Hirschkorn · November 4, 2026 · Curated by George's Blog
October sales across the brands we've managed for more than a year were up 9.4% from last year.
That's after we took out a couple of outliers. With them, it was 15%.
About a quarter grew more than 20%, and another quarter fell more than 20%.
Clicks got pricier too. Ad spend rose 15% while ad sales rose 7%. The average click went from $1.14 to $1.24.
Shoppers still bought, though. Conversion held steady and sales per visit rose 9%. The money went to listings that turned a visit into a sale.
Sponsored Brands quietly outperformed. It returned $3.50 per ad dollar, up from $2.91, while Sponsored Products slipped to $2.98.
What did you see in October?