"Reorder the laundry detergent I bought last month. That's a text message to Ama
By Liranhirschkorn · November 10, 2026 · Curated by George's Blog
"Reorder the laundry detergent I bought last month.
That's a text message to Amazon now.
Alexa for Shopping just started working over plain text for a small invite-only group in the US, with millions more over the coming weeks. You text it like a friend. It searches, compares, builds the cart and buys with your approval.
The numbers behind it:
400 million customers used Alexa for Shopping in the last 12 months.
Use of its agentic features is up more than 8x since January.
First purchase and showing up in Alexa recommendations becomes increasingly important. Win it once with a great product and the reorder text is yours.