What happens when teams get hands-on with agentic marketing? They start building
By Skaicommerce · November 4, 2026 · Curated by George's Blog
What happens when teams get hands-on with agentic marketing?
They start building AI agents around real business needs.
#Skai recently had the privilege of hosting a hackathon with Haleon in Milan, bringing together local-market leads from across EMEA to explore what’s possible with our agent-native marketing platform.
In just 20 minutes, each team built a working AI agent using its own marketing data. From performance analysis to identifying new business opportunities, they explored how AI agents can connect data, surface insights, and help inform decisions.
Thank you Haleon for hosting, Publicis for joining us, and all the participants for bringing your energy and creativity!