How is agentic AI changing campaign activation? This week, #Skai joined Starcom
By Skaicommerce · October 23, 2026 · Curated by George's Blog
How is agentic AI changing campaign activation?
This week, #Skai joined Starcom to explore how AI can assist marketers with individual tasks, execute actions, and orchestrate workflows.
In Chicago, Jeff Cohen led a session on the evolution from AI assistance to more autonomous ways of working.
At hands-on workshops in NYC and Chicago, Anita Walsh, Andrey T., Bryan Edgecomb, Celine Levy, Tom Harlukowicz, and Tyler Doll guided Starcom teams through practical scenarios with Celeste AI and Skai Agent Connect.
Thank you to John Melone, Sara Ginal, Willie Jackson, and all of our partners at Starcom for the warm welcome, insightful questions, and thoughtful collaboration!