Scott Needham shared SmartScout data that Amazon searches for "halloween decorat
By Dbolzmann · November 3, 2026 · Curated by George's Blog
Scott Needham shared SmartScout data that Amazon searches for "halloween decorations" were up 72% year over year, and "halloween costumes" were down 48%.
I got a witch hat this year and spent 5x that on golf cart decorations. 🎃
The brand I bought from, JOYIN, did seasonal merchandising really well. They built different A+ content for different parts of the catalog, and it showed me everything else they sell.
I came for one item and left with three.
The day after Halloween, their storefront was already on Thanksgiving and Christmas.
If you sell seasonal products, when do you swap your Q4 content?