Element 5 - October update We passed 4 million servings shipped. 200,000 went ou
By Jonnybradleyuk · November 4, 2026 · Curated by George's Blog
Element 5 - October update
We passed 4 million servings shipped.
200,000 went out in October, taking us to 4.05M. The goal is 100M.
Website
• Conversion rate up to 4.5% (from 3.3% in September)
• 84% of orders were subscriptions (vs 78.2% in Sept)
• 7 in 10 new customers chose to subscribe (vs 62.8% in Sept)
We launched a new acquisition offer at the end of October. Early numbers are strong, and I'll share them once we have a full month.
Retail and platforms
• Pitched to Holland & Barrett at their head office
• Our products are with the Boots also
• Spent a day each at TikTok and Snapchat HQ
Product and quality
• Latest NMN batch tested by HPLC: 522mg average per serving against a 500mg label claim, 100.7% purity
• Switching to a clinically studied NMN raw material for the rebrand. It costs us more per unit. We think that's the right trade.
• Rebrand confirmed, with sample bottles in production
• Prototypes in hand for our luxury pill organiser and our NAD test kit
• Exploring custom branded capsules
November
• Scaling the new acquisition offer
• Pitching to 150 retailers, investors and industry experts at the BREAKOUT Wellness UK finale
• Signing off the final pill organiser prototype
If you're a retailer, investor or expert working in longevity, I'd like to hear from you.
Jonny